Central Group of Companies and Accademia Italiana together launch a collaboration to showcase the design potential of Thai silk and hill tribe cotton at the official press conference on Accademia Italiana for Thailand & Central Group on Friday 9th August at @Zense, 17th floor, CentralWorld.
Aware of the value of Thai silk and hill tribe textiles which are considered one of the country’s cultural heritages and needed to be conserved, Central Group of Companies and Tiang Chirathivat Foundation collaborated with Accademia Italiana Fashion & Design Institute Bangkok campus in a project that flood-damaged silk fabrics and hill tribe cotton woven textiles- products of the Foundation for the Promotion of Supplementary Occupations and Related Techniques of Her Majesty Queen Sirikit (SUPPORT)– will be given a new look and turned into fashion ensembles by the Institute’s young fashion design students. The finished products will be distributed at La Rinascente, a leading department store in Italy under Central Group of Companies management.
Central Group of Companies and Accademia Italiana together launch a collaboration to showcase the design potential of Thai silk and hill tribe cotton at the official press conference on Accademia Italiana for Thailand & Central Group on Friday 9th August at @ Zense, 17th floor, CentralWorld.
Sudhitham Chirathivat, Executive Director of Central Group Co. Ltd., said that Tiang Chirathivat Foundation has an objective to develop the Thai society sustainably, including developing professions related to Thai arts and culture. This collaboration aims to promote and support Thai textiles to the international fashion industry through the skills of young designers of the internationally recognized fashion institute.
This most recent project, in which Central Group of Companies and Tiang Chirathivat Foundation join hands with Accademia Italiana Fashion & Design Institute from Italy, is a platform for Thailand to showcase and promote Thai textiles, our heritage in the international arena. The silk of HM the Queen’s Foundation used in this collaboration is the flood-damaged flood from the Great Flood in 2011. The silk has been restored and is now still usable. With the creativity of the new generation of designers, the silk can be turned into fashionable outfits, and 10 pieces that pass to the final round will be produced and distributed at La Rinascente, an upscale department store in Italy managed by Central Group. This will help promote Thailand’s cultural heritage on the global stage.
Additionally, to promote job opportunities and sustainability for rural villagers who make a living from weaving textiles, Tiang Chirathivat Foundation has initiated a project to support natural textiles. The pioneer project was in Om Koi district, Chiang Mai, and included 20 villages or 17,208 people. The aim is to develop sustainable professions and improve the economy of the community, generating more income and eliminating poverty-driven problems. They can put their children through school, have a house of their own, and live a quality life. We support them by using our business as an outlet for their products and do social activities with them. As a strong company, we have to utilize our strength to benefit the society by helping them develop sustainable jobs and a stable community.
Mr. Vincenzo Giubba, President of Accademia Italiana, said that the Institute plays an important role in this project by supporting the design using the flood-affected silk fabrics to create contemporary fashion pieces. This is quite a challenge for new designers.
Accademia Italiana Bangkok campus was established in 2007, and it is the only fashion institute ?in Southeast Asia to be accredited by Accademia Italiana in Italy and Degree validated and awarded by prestigious European Universities. The objective of the Institute is to share design-related knowledge from Italy with the rest of the world. At present, design has reached a phenomenal point, and this is due to each designer?s creativity.
Our institute is delighted to be a part of this project, and there will be a contest for our students to create new design using the flood-damaged silk from HM the Queen’s Foundation to create contemporary fashion items that blend Thai heritage with modern design harmoniously. All the designs will be presented in the final runway show before the end of the academic year in May 2014. From 20 contestants, only 10 will make it to the final round, and these 10 designs will be produced and distributed at a leading department store in Italy, which is an influential country for the fashion industry.
The collaboration is an important step in promoting Thai heritage and local know-how on the global stage, taking Thai silk to the international level.